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Maastricht Center for Responsible Retailing (CRRUM)

From Purpose to Performance: generating knowledge that will help retailers, manufacturers, consumers and society to find the right balance, along three specific pillars: Serving Customers, Caring for the Planet, and Protecting the Customer

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Research

Through our research we shed light on a variety of topics in the responsible retailing domain. Our research is built around three pillars: Serving Customers, Caring for the Planet and Protecting the Customer.

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For an overview of recent research insights, click below to read more:

News & Events

EMAC/Sheth Sustainability Award

for CRRUM Research!

Last week research by CRRUM founder Niels Holtrop and co-authors won the EMAC/Sheth Sustainability award at the annual EMAC Spring Conference. Read more about the study that investigates how a cancer diagnosis impacts shopping behavior by clicking below!

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The Future of Responsible Retailing: A Strategic Balance Between Profit and Purpose

Last week we had the honour to interview Samuel Fung, former VP Product & Marketing at Starbucks Asia Pacific as well as alumnus from SBE. He shared his thoughts on responsible retailing based on his decades long experience in the field. Read the interview below!

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Tongersestraat 53, PO Box 616, 6200 MD, Maastrich

sbe-crrum@maastrichtuniversity.nl

© 2024 by CRRUM. 

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